Problem: Mission Prep is a small lawn care business that needs a professional identity to advertise and build revenue.
Visual Solution: Mission Prep personifies a clean natural aesthetic. The branding solution of this persona is a clean cut logo with bold complimentary colors. The grass within the form identifies the services offered. The subtle stripes in the lower half of the logo represent the clean work this lawn care business does. The two fonts are chosen because they best represent the casual nature of the business as well as their professional attention to detail. The branding of this business includes business cards, letter head, brochures, and yard signs.
