Problem: Environmental Protection Angency created a campaign to educate people on how to take small steps to being more environmentally conservative.
Solution: GoEco Initiative has the concept of teaching people to conserve, reduse, reuse, recycle, and much more. The campaign consists of rack cards, street ads, magazine ads, and a pop up stand. All of which guide the viewer through steps they can take or to a website where they can learn more on how they can GoEco. The rounded form of the logo represents the well rounded environment we can have by following the steps in the GoEco guide. The G resembles an arrow as a call to action. The O is the subtle form similar to tire. It symbolizes movement and the going forward of a healthy environment.
