Problem: Photographer has started a business of taking action shots for little leagues. The business has a templated website where parents can go online and purchase shots of their children. The business needs a clean logo and cards that can be handed out to the crowd at the games that communicate and guide where and how the viewer can purchase the photos.
Solution: A clear form that represents the clarity in the photography of the business. Rival Photography's process will consist of several snap shots of quick actions. In order to represent the abundant shots being taken I have created a form that illustrates the multiple shots. The form of the logo as a whole also resembles the camera that will be used for this business. The colors chosen for this identity are warm colors which portray the weather the sports being photographed will be played in. This gives it a warm, happy, and natural feeling which are things people want and look for when perserving memories.
